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THE HUNT ADKINS
TOTAL-CONSCIOUSNESS
READING LIST


With all the information that’s being created every second, how can you possibly keep up? By cheating, that’s how. Here you will find a cheat sheet of all the things you need to know to always be the smartest, trendiest, techiest, pop culturiest, most informed know-it-all in the room.



 EMOTION DOESN'T MEAN EMOTIONAL
Advertisers have long chased the elusive idea of "emotional advertising." But many misunderstand is purpose. Emotion isn't for the feels—it's for the memories.

 WHAT REMOTE WORK IS MISSING
The WFH era proved that productivity is possible away from the office. How can we better harness the creative spark that is "spontaneous synchronus collaboration"?

 IS THIS CHOICE A STRATEGIC CHOICE?
A true strategic choice always leaves a good option on the table. If the opposite of your choice is a stupid idea ("let's NOT value customers!"), it's not a strategic choice.

 AIRPORT CULTURE
Think Gen Z is only about their tech? OK, Boomer. Check out this new trend: kids going to airports and metro stations just to hang out and take part in a vibrant world in motion.

 WHAT'S YOUR GAMERTAG, GRANDMA?
Loneliness has been skyrocketing among the elderly. This recent XBox initiative encourages gamers to rebox their old consoles and send it to a grandparent in need of connection.

 OF COURSE IT WAS A BANKSY
A man raised $95k from investors and bought a Banksy screenprint. Then he turned the photo into an NFT. Then he set the art on fire. Art, amirite?

 RECKONER
Two dancers from the Polish National Ballet perform a beautiful dance to Radiohead (choreographed by Robert Bondara).

 THE 11PM RULE
Anthony Bourdain's simple way to evaluate who you really want in your life: If they called me at 11pm, would I want to answer?

 PEOPLE IN GLASS HOUSES
Take a walk through an incredible glass house in the wood. It makes great use of subtle technology to blend into the function-first design and calming minimalism.


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MAY 2021
 Coded Bias
 The Stranger in the Woods
 @Eemmadabiri
This is Juan Falú
 The Great Lake Dot Fun
 LOL, FTC
 The AIRO car 
 You lost me at Level 3
 The Typewriter
The best intentions. The worst outcomes.


APRIL 2021

 Zoom Fatigue
 From Prison to Purpose
 Werner Herzog on Skateboarding
 Return of the Flip Phone
 Forensic Architecture
 The Circles are Stationary
 Short film: The Booth
 Salut Salon
 Musical Typography
 Tinder + Lyft


MARCH 2021


 Just What I needed. I Think.
 Money Diaries
 Rejoice, and Be Glad
 7 Trends Between U and I
 Some Kind of Heaven
 @lakwena
 Underwater Phone Rescue Tips
 Out of Office...Permanently
 Not Exactly Subtle
 The Future Normal


FEBRUARY 2021


 Welcome to the Clubhouse
 ...is it hot in here?
 The idiot boxes are getting smarter
 Button, button, who's got a button
 2020: There's an app for that
 On the tips of our tongues
 Walmart: TikTok influencer
 "We have no formula"
 Isolated Cinema
 The buck stops...at GameStop


JANUARY 2021


 How Design Makes the World
 A Promised Land
 Stamped from the Beginning
 100,000 Stars
The Next Big Idea Podcast
 The Insta-rithm
 2021 Social Media Trends


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>> 2017 READING LIST