EMOTION DOESN'T MEAN EMOTIONAL
Advertisers have long chased the elusive idea of "emotional advertising." But many misunderstand is purpose. Emotion isn't for the feels—it's for the memories.
WHAT REMOTE WORK IS MISSING
The WFH era proved that productivity is possible away from the office. How can we better harness the creative spark that is "spontaneous synchronus collaboration"?
IS THIS CHOICE A STRATEGIC CHOICE?
A true strategic choice always leaves a good option on the table. If the opposite of your choice is a stupid idea ("let's NOT value customers!"), it's not a strategic choice.
AIRPORT CULTURE
Think Gen Z is only about their tech? OK, Boomer. Check out this new trend: kids going to airports and metro stations just to hang out and take part in a vibrant world in motion.
WHAT'S YOUR GAMERTAG, GRANDMA?
Loneliness has been skyrocketing among the elderly. This recent XBox initiative encourages gamers to rebox their old consoles and send it to a grandparent in need of connection.
OF COURSE IT WAS A BANKSY
A man raised $95k from investors and bought a Banksy screenprint. Then he turned the photo into an NFT. Then he set the art on fire. Art, amirite?
RECKONER
Two dancers from the Polish National Ballet perform a beautiful dance to Radiohead (choreographed by Robert Bondara).
THE 11PM RULE
Anthony Bourdain's simple way to evaluate who you really want in your life: If they called me at 11pm, would I want to answer?
PEOPLE IN GLASS HOUSES
Take a walk through an incredible glass house in the wood. It makes great use of subtle technology to blend into the function-first design and calming minimalism.
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